Even as corporations have dramatically increased corporate social responsibility (CSR) over the past several years, much of corporate philanthropy still focuses on the same set of approaches: matching gifts, volunteer support and sponsorships. Each can benefit the business in terms of increased employee engagement, goodwill and brand awareness, among other benefits. However, another approach can achieve all of those goals while also spurring innovation, increasing employee excitement and driving even more publicity: prize philanthropy. … Read full article originally published on NextBillion.net here.

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