Charities: Tough Times Call for Smarter Giving

Wall Street Journal
By Jonelle Martin

When wallets get lean, checkbooks tend to stay closed — and checks to charity become rarer.

Amid the recession and stock-market losses, philanthropy consultants say all donors are re-evaluating their giving. Those who would normally give new charities a chance are sticking with groups they know. Some are giving smaller gifts or none at all. Over the past year, a number of corporations have ended or trimmed their matching-gift programs.

“Every donor from the smallest local giver all the way to the [Bill & Melinda] Gates Foundation has to make choices every year — and this year it’s harder than ever,” says Melissa Berman, president of Rockefeller Philanthropy Advisors.

Read the full article.