Money Talks
BusinessWeek TV, 12/13/03
ANCHOR: This time of year, many small businesses give to the community to help promote their name and image, as well as to help their charity. But there are strategic ways to give in order to have the biggest impact – and give something in return. First, create a plan. Develop a social responsibility statement. Let your employees be involved in the planning. Give them a budget. Try partnering with a charity. American Express once raised $1.7 million when it sponsored the restoration of the Statue of Liberty. Choose a charity that you are passionate about. And for small businesses, giving is often centered around local charities.
MELISSA BERMAN, Rockefeller Philanthropy Advisors: Businesses generally donate somewhere between 1-1 ½ percent of pre-tax net income to charity. That’s been a pretty steady figure over the years. It rises and falls as the economy goes, but that’s generally the benchmark number.
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