Efficiency experts
How to research a charity’s spending effectiveness
CBS Marketwatch, 12/3/03
SAN FRANCISCO (CBS.MW) — Before giving to charity, a growing number of Americans are performing due-diligence research with the fervor of investors screening stocks.
Philanthropy is coming to be seen more as an investment in a cause than an act of generosity or a tax deduction. Many donors are seeking to learn how much of the money they provide is actually put to work, rather than eaten up in administrative costs.
“The harm and the damage of not assessing charities carefully is, it’s taking money away from the groups that are really doing a good job,” said Daniel Borochoff, president of the American Institute of Philanthropy, which operates an independent, non-profit charity evaluator called CharityWatch.
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